Quick training courses on the latest and most used features in Walmart Ad Center.
This course introduces dynamic bidding for Sponsored Products - a smart bidding feature designed to save time and effort, optimize bid prices to help boost conversions and optimize ad spend. You'll learn about what dynamic bidding is, how and when...
This course introduces variant bidding and how it enables advertisers to promote any item within their catalog for their Sponsored Products campaigns. This course is for an external learner.
This course is applicable for the general availability (GA) phase of the Sponsored Videos launch and will take approximately 15 minutes to complete. There is a 10-question quiz at the end that you are required to pass to receive credit...
This course will teach you about the functionalities and features (including out-of-budget) within the All Campaigns page which lets you access Sponsored Search advertisers, analyze, strategize and optimize multiple campaigns efficiently from a single page.
This course contains the steps that walk you through how to create a Lookalike audience. This course is intended for our external partners.
Welcome to our comprehensive learning path for our display trainings. By following this learning path, our client agencies can develop the expertise they need to understand Walmart displays and how they enhance the shopping experience and drive business results. This...
The All Keywords page found under Campaign Management in the left-side navigation lets you, our Sponsored Search advertisers, analyze, strategize and optimize multiple keywords efficiently from a single page.
Display Auction is a significant advancement in Walmart Connect media buying that lets you bid on available Walmart Onsite Display inventory, then quickly and easily launch and manage your own campaign. This webinar walks you through all aspects of Display...
In this course, you'll discover how our Store Attribution metrics enables advertisers to measure the impact of their Sponsored Search campaigns on in-store sales, providing a more comprehensive view of their ROAS and helping them optimize their advertising strategies.
